El Pollo Loco
By Carrie Reynolds
on
February 8th
In
Service – Concept Testing Background – A signature cooking platform, a strong dinner/family offering were both sustaining this brand’s sales; however, the single purchase/lunch items typical of fast food were not reaching their potential. Also, past successful promotions were not seeing the results they had in the past. Methodology – Using a well defined, product development pipeline process testing each phase with consumers to optimize prior to launch. Concept testing on line for the best ideas, product development optimizing those